An entire week designed to bringing more weddings to Hawaii!
The second annual WEDDING WEEK HAWAII will take place throughout the state FEBRUARY 16th-23rd 2018. WEDDING WEEK HAWAII is an upscale interactive social event and educational experience to showcase Hawaii’s wedding specialists in exquisite venues across the island. Through this boutique approach, brides and grooms-to-be, along with industry professionals, will have the opportunity to experience the best of what Hawaii’s wedding industry has to offer. In doing so, we hope to bolster the state’s economy by increasing awareness of Hawaii as a premiere wedding destination.
We invite you to experience seven days of venue tours, food tastings, vendor expos, and much, much more!
Be one of the first wedding specialists to unite, network and create this annual event highlighting the romance industry in the islands.
Here in Hawaii, we work in one of the most beautiful locales on Earth to get married. Over the years, businesses large and small have developed services and products tailored to couples to be wed here in our state, and an entire industry has emerged, catering to the needs and wants of what is now referred to as the “romance market.” These companies put forth a great deal of resources toward garnering the attention of the romance market, yet their efforts remain fragmented.
By unifying some of these companies’ marketing efforts, we can generate even more buzz and excitement about weddings than possible as individual entities. Hawaii Wedding Week is designed to attract engaged couples to a sensational, week-long series of events, thereby stimulating a heightened interest and demand for wedding related services and products.
We welcome your participation in this inaugural Hawaii Wedding Week, scheduled for February 16-23, 2018, throughout the State of Hawai‘i!
HOW WEDDING WEEK HAWAII CAME TO FRUITION
Drawing inspiration from the highly successful Fashion Week here in Hawai‘i, founder, Julie Aragaki (of Hawaii Bride and Groom magazine/HBG Style), believed a similar concept could apply equally well to the wedding industry. Why not pool the resources and efforts of those in the industry to build excitement around weddings amongst engaged couples? With Julie’s long standing relationships and contacts within the industry, she enlisted the help of other, like-minded business owners in the industry to put together what will be Hawai‘i’s first ever Wedding Week!
A FEW STATISTICS
Weddings tend to experience less seasonality than does honeymoon travel to Hawaii.
By growing the number of destination weddings in Hawaii, the local economy can benefit from increase in steady tourism throughout the year from this segment of the market.
ROMANCE TRAVELERS SPEND MORE
Romance visitors to Hawai‘i (traveling here for a wedding, honeymoon, or anniversary) spend more than their shopping, dining, and activities than do their non-romance traveling counterparts.
OPPORTUNITIES PRESENTED BY THE ROMANCE MARKET
Visitors coming to Hawaii for their honeymoons or to get married are often first time visitors, a lucrative part of the visitor population, as they represent potential repeat visitors to Hawaii.
The sentimental attachment of coming to Hawaii for a milestone event, therefore represents an opportunity to develop loyalty to Hawaii as a destination of choice.